Social Media Marketing World (SMMW) is the premier event for all social media marketers and was recently held in San Diego.
This event provided exceptional opportunities for marketers to learn from leading industry experts.
Marsha Wright was identified as one of the Top Influencers to engage with ahead of the #SMMW18 concerning Twitter, Video Marketing, Facebook and Influencer Marketing (with a collective influencer score of 50.63).
What makes people like Marsha Wright influential, you might ask.
Influence is earned by being helpful, effective and relevant as well as having reach.
- Relevance indicates how influential a person is considering the number of tweets on a specific topic.
- Resonance related to how impactful the influencer is to their audience – how much engagement they are driving.
- Reach takes into account the number of followers, fans and subscribers.
- Reference indicates how often they are referred to by other influencers.
Marsha Wright loves engaging with her followers via @MarshaWright on Twitter.
The full article is available HERE
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