FROM IDEA TO BESTSELLER IN 36 DAYS

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LEVERAGING STRATEGIC ALLIANCES

WHAT ARE YOU DOING TO LEVERAGE STRATEGIC ALLIANCES  Kimye to Samsung, Microsoft to Facebook, Netflix to Twitter, there are strategic mergers and alliances taking place daily that affect the way the world works and fires up the publicity engine causing spikes in revenue, stock prices and endorsement deals. How do they do it? What makes a good strategic alliance? Why aren’t smaller businesses tapping into this strategy on a micro level? Are corporations skating too far outside their expertise with deals that promise more social influence?

Business Expert, Columnist and Entrepreneur Marsha Wright “on strategic alliances,” says Wright “companies and even music artist are accelerating revenue generation with unusual connections in order to win in the engagement wars with the buying public…” she goes on to point out that “some strategic alliances are doomed to fail as the parties are just not sufficiently bought in to the real desires of their confederate due to trust issues or purely lack of foresight to the post launch announcements.”

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ENDORSEMENT DEAL DISASTER

PAULA DEEN’S SLIPPERY SLOPE, Loses TV Show and Endorsement Deal: Celebrity Chef, Paula Deen, continues to lose many of her endorsements after admitting to using racial slurs in the past.

While strategic alliances, or partnerships, are often a ‘win-win,’ there sometimes comes a time when one party’s ‘baggage’ outweighs the other partner’s benefit. Such appears to be the case with Paula’s TV show and her sausage product alliance.

During your interview Marsha Wright comments on the Paula Deen issue addressing key questions including: Why are the The Food Network, QVC and Smithfield abandoning ship? What is the reason brands get their hands burned when doing these deals? How can brands that offer celebrity deals avoid these mishaps? What should the publicists of these stars do to prepare their clients for the demands of being a walking banner ad? Why Deen’s fans have turned The Food Network into the bad guy? Wright also shares similar horror stories for brands that get it wrong. 

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