Rachel Shechtman, Founder and CEO of STORY, spoke at the BRITE ’14 conference on redefining what it means to be a physical retailer through her business STORY — an innovation concept shop which has the point of view of a magazine, changes like a gallery, and sells things like a store. In her talk she specifically explores the need for new business models and metrics for retail.
The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.
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