#ThinkBIGSundayWithMarsha Wiki
#ThinkBIGSundayWithMarsha is an exceptionally popular inspiring and uplifting hashtag that started on Twitter late November 2014. Within 12 weeks it had garnered over 107,000 shares and boasted over 4000 participants every week sharing, retweeting and Favoriting on the hashtag.
By March 8th 2015, the hashtag celebrated over 25,000 weekly shares
Founded by the hugely popular business icon Marsha Wright (@MarshaWright) the weekly “destination event” has been classed as the “Most Inspiring Place to be on Twitter” and has the benefit of a 51%/49% demographic of female and male participants respectively.
The global impact of #ThinkBIGSundayWithMarsha is remarkable with people from Africa through to Europe, Asia and of course the biggest concentration being in the USA and Canada.
Why it works
The reason for its success is the heavy emphasis on collaboration. Marsha retweets over 95% of the original posts, and participants retweet/favorite/follow and engage with each other.
The event has seen exponential growth over the weeks and continues to go from strength to strength. Another reason for its success is the limiting of possibly inflammatory topics such as politics, religion, social issues etc. Those won’t be retweeted. In addition no shameless self promotion is permitted – so anything with a link isn’t shared. It must be inspiring, uplifting, informative, useful AT THE POINT OF SEE not requiring a link.
The # is well moderated and takes a team of 4 people to see and manually moderate it covering the entire Sunday across several timezones starting in Asia (12am Sunday morning – which is the afternoon Saturday in USA) right through to USA 11:59pm Pacific time Sunday night!
Marsha Wright Wiki
Marsha Wright is influential in her own right (see About). But in addition to her long established career her Social Media presence is nothing short of remarkable.
She prides herself on STRICTLY AUTHENTIC means of growth and her global impact through Twitter has her as one of the most influential in her space.
* Fake followers are NOT purchased and are deleted routinely!originaldate 1/1/0001 6:00:00 AMwidth 939height 203
The #ThinkBIGSundayWithMarsha numbers
Independently verifiable statistics put the weekly reach of the event at over 448million impressions and 11.3 million reach!
#ThinkBIGSundayWithMarsha Impressions
* SOURCE: http://keyhole.co *9 March 2015 (Reach is number of followers of those who shared. Impressions number of times the tweets could have been seen)
Despite being only a Sunday event, the hashtag sees over 1000 extra tweets/shares mid-week from eager participants who “can’t wait till Sunday”.
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HERE’S WHAT SOME OF THE FANS SAY ABOUT #ThinkBIGSundayWithMarsha (only a small sample)
Blogs about #ThinkBIGSundayWith Marsha
For sponsorship opportunities please email interact at marshawright dot com with the subject line: SPONSORSHIP INQUIRY
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3 Comments
I think that #ThinkBIGSundayWithMarsha is the most powerful collaborative project I have ever seen on any social platform period. This is the truest opportunity for “organic” reach and growing your personal brand that any marketer could ever dream for. The ability to build your network without relying on shady online practices such as buying followers or paying for traffic is an absolute blessing and Marsha delivers that with a positive and uplifting message that will surely make your day and put a smile on your face. This is a wonderful campaign and I’m glad that it exists. Thank you Marsha. 🙂
Now THIS is the best thing that ever happened to Twitter!